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The Psychology of Type
Typography functions as a hidden social script, shaping perception and emotional response long before a word is read. This study decodes the science behind font choice, exploring how the geometry of a letterform influences human behavior and subconscious decision-making.
- Sarah Hyndman
- Why Fonts Matter
- Paperback
- 7.5 x 9.7 inches
- 144 pages
- Illustrated study on the psychology of typography
Why Fonts Matter
$35.95